On July 7, 2007, MSN made history. On that day, it delivered enough video streams of the Live Earth concerts that, according to Microsoft's records, made the event on MSN.com the "Most Watched Entertainment Event in Online History."
"During the exclusive live coverage on MSN, more than 8 million people watched over 15 million streams, with peak simultaneous viewership of 237,000 people making it the most watched entertainment event in online history," Microsoft said in a press release. The company claims that, to date, more than 30 million people witnessed some portion of the event online. The peak simultaneous viewership was during Madonna's performance in London.
While online viewership of the event was up, or record-setting for that matter, Live Earth suffered from poor television ratings. Nielsen Media Research is reporting that the event only drew in 2.7 million viewers making it the least watched program on Saturday night. During its three-hour time span, NBC's Live Earth went up against the likes of ABC's America's Funniest Home Videos, CBS' 48 Hours Mystery, and Fox's America's Most Wanted.
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